Nearly one in three set to vote Labour, according to Jackson-Stops
Homeowners are set to make a dramatic switch away from the Conservative Party on Thursday, according to the latest polling from estate agents Jackson-Stops.
In the 2019 general election, 38% of homeowners voted Tory, but a national survey of more than 2,000 people, conducted by OnePoll, has revealed the figure now sits at 19%. By comparison, 30% of homeowners now plan to vote for Labour.
Nick Leeming, chairman of Jackson-Stops, said, “We are observing an interesting shift in the voting patterns of homeowners, with more indicating support for Labour in the upcoming general election.
“A fall in votes driven by homeowners is especially fascinating given the Tory party has historically been known as the party of homeownership.
“Whether Conservative voters just feel disenchanted more generally, an appetite for change is clearly evident.
“Labour’s commitment to tackling the housing crisis appears to resonate strongly with voters. Indeed, 27% of respondents highlight the delivery of more affordable and social housing as crucial for improving the housing market.”
Among homeowners who own one property with a mortgage, Labour is now set to receive 40% of the vote – up from 33% – and the party continues to be dominant among non-owners.
The majority of renters remain loyal to Labour. In 2019, 35% of those who lived in rental accommodation and did not own a home voted Labour, while today, polls suggest that this year that figure will see a modest bounce to at least 38%.
The biggest losses for Conservative votes came from those who own more than one property without a mortgage – from 59% to 39% today – alongside those who own one home outright – from 46% to 22% today.
It is these two categories of voters where Reform is gaining the most votes, currently sitting at 16%.
The survey also revealed a regional divide, with Labour strong in the North-west and West Midlands, while the Conservatives maintained strongholds in the East of England and East Midlands.
Leeming said: “The East-West divide is interesting to see as many might assume the Conservatives dominate the South, where in fact what our results show is that in places like the South-east Labour dominates.
“High house prices and a lack of building in these areas of the country will no doubt be playing a part in these votes.”
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