“This is why I don’t do many interviews,” laughs Mark Perry on more than one occasion when Housing Today asks for further clarity after things he has said.

The chief executive of Vivid should probably get ready for rather more media interest in him and his organisation if it continues along its recent trajectory. At a time when many housing associations are scaling back development, amid competing priorities and constrained balance sheet capacity, Vivid seems to be bucking the trend.

The Hampshire-based association increased its annual completions by 10% to 1,524 in 2023/24, putting it in the top five housing associations for development nationwide, while also increasing its social rent completions from 267 to 371.