“When I joined here, I had three children. I’ve now got five.” As a former brand director at Coca-Cola, James Saunders, for the past three years chief executive of Wembley Park developer Quintain, smiles when it’s put to him the strapline for the firm could be: ‘Work at Quintain and have more kids’.

As well as Saunders’ expanding brood, the company he runs has been doing some growing of its own in recent times, having last year celebrated two decades of being in this area of north-west London after paying £48m for an initial 44 acres of land in August 2002.